@article{weber2005ddc,
        title = {{Digitizing the dragon: challenges facing China's broadcasting industry}},
        author = {I. Weber},
        journal = {New Media \& Society},
        number = 6,
        pages = 791,
        volume = 7,
        year = 2005,
        doi = {10.1177/1461444805058162},
	abstract = {Texas A&M University, USA
	
	
	China's aggressive strategy to develop a modern economy is matched
	only by an even more ambitious program of technological development.
	The Chinese government has earmarked digital broadcasting as the
	pre-eminent media technology to emerge in China's expanding and diversifying
	mediascape. Yet, in spite of predictions of 30 million subscribers
	by 2005 and $220 billion in revenue by 2015, there is still much
	to do to sell digital broadcasting to consumers and achieve these
	targets. This study examines the challenges facing China's digital
	broadcasting industry using the theory of controlled commodification
	to critique implementation strategies. Emerging from this analysis
	is a deeper understanding of the contested role of media in China's
	socialist market economy, which has had an impact on the successful
	adoption of digital broadcasting at a crucial stage of development.},
	biburl = {http://www.bibsonomy.org/bibtex/28be8cddb3126e21c525c004646745ecc/acf},
	keywords = {television technology broadcasting digital China}
}

@article{weber2003lgs,
        title = {{Localizing the Global: Successful Strategies for Selling Television
	Programmes to China}},
        author = {I. Weber},
        journal = {International Communication Gazette},
        number = 3,
        pages = 273,
        volume = 65,
        year = 2003,
        doi = {10.1177/0016549203065003004},
	abstract = {Globalization of Asian markets has focused attention on the flow of
	western cultural products into Asian countries as they attempt to
	manage global economics at a local  level. Countries such as Singapore,
	Malaysia and China have responded to what is deemed western cultural
	hegemony by initiating protectionist media policies to limit perceived
	negative influences of foreign cultural imperialism on their societies
	and maintain appropriate levels of cultural autonomy. China, in particular,
	introduced a raft of media and cultural policy changes throughout
	the mid- and late 1990s in   preparation for its entry into the World
	Trade Organization (WTO) in November 2001, as a way of balancing
	modernization and tradition under the banner of `spiritual   civilization'.
	The key to these strategies is the limiting inappropriate western
	cultural products, while simultaneously strengthening its domestic
	television   industry through a range of strategies, including the
	selective importation of products from culturally sensitive overseas
	Chinese and favoured western television   programme suppliers. This
	article examines the strategies employed from 1995-2002 by four television
	operators (CETV, AOL Time Warner, News Corporation and MTV) to access
	China's highly regulated mediascape. These strategies are defined
	by the common element of localization, which links into the main
	tenets of the Chinese  government's spiritual civilization programme.
	However, these localizing strategies manifested in many and varied
	ways, as organizations attempted to adhere to the government's discursive
	construction of `common cultural tradition' and `common economic
	philosophy'. The success in forging the local (values) with the global
	(economics) relies on the government's ability to create, mediate
	and sustain social   perceptions of Chinese modernity through the
	discursive construction of what Appadurai refers to as `imagined
	worlds'. Today, the concept of an `imagined China' is reflected in
	the flexible frameworks found in China's current cultural and economic
	management models, evoked through the formalization and implementation
	of   spiritual civilization and which manifest within government
	media policy and regulations.},
	biburl = {http://www.bibsonomy.org/bibtex/272eeeb7af82f559933d081c717cc45b4/acf},
	keywords = {globalization television programming localization China}
}

@article{keane2005tdc,
        title = {{Television drama in China: Remaking the market}},
        author = {M. Keane},
        journal = {Media International Australia Incorporating Culture and Policy},
        pages = {82--93},
        volume = 115,
        year = 2005,
        biburl = {http://www.bibsonomy.org/bibtex/284dbbac21758e9c090d06bdc6a11ed18/acf},
	keywords = {television dramaturgical_analysis read production TV}
}