@article{Dell_2001,
        title = {Building Trust On-Line: The Design of Reliable Reputation Reporting: Mechanisms for Online Trading Communities},
        author = {Chrysanthos N. Dellarocas},
        journal = {MIT Sloan Working Paper},
        month = {October},
        number = {4180-01},
        publisher = {SSRN},
        series = {Working Paper Series},
        year = 2001,
        url = {http://ssrn.com/abstract=289967},
        doi = {http://dx.doi.org/10.2139/ssrn.289967},
	biburl = {http://www.bibsonomy.org/bibtex/2de0ed8ba4b83d05f30e8be38fe6e7357/dawinci},
	keywords = {trust reputation design thesis}
}