@book{WaScS105,
  added-at = {2010-07-23T12:28:07.000+0200},
  address = {Z\"urich},
  author = {Wagner, Ralf and Scholz, S\"oren W.},
  biburl = {http://www.bibsonomy.org/bibtex/2cd3d41244a38ff7a2126217fdcbcc677/rwagner},
  booktitle = {ETH Z\"urich},
  interhash = {989360c10cde71e3734e615ee736affe},
  intrahash = {cd3d41244a38ff7a2126217fdcbcc677},
  keywords = {2005 Quantitative_Methoden_der_Marketingforschung ahp contributed_talk formative_models marketing_practices preference_measurement speech},
  timestamp = {2010-07-23T12:28:07.000+0200},
  title = {Rationales Underlying Investment Decisions: The Impact of Marketing on Attitudes and Preferences Towards Sustainability},
  year = 2005
}

@book{WaWeWiS105,
  added-at = {2010-01-22T20:38:24.000+0100},
  address = {Milan},
  author = {Wagner, Ralf and Wetzels, M. and Winklhofer), H.},
  biburl = {http://www.bibsonomy.org/bibtex/26cfff6eeca417d5189dade4dc48fdd24/rwagner},
  booktitle = {34th Annual EMAC Conference},
  interhash = {52d1d89386cc7ba1badfe7855407b0e1},
  intrahash = {6cfff6eeca417d5189dade4dc48fdd24},
  keywords = {2005 Quantitative_Methoden_der_Marketingforschung construct_equivalence contributed_talk formative_models reflective_models speech},
  timestamp = {2010-01-22T20:38:24.000+0100},
  title = {Measurement Equivalence in Cross Cultural Research: the Case of Formative Measurement Models},
  year = 2005
}