@book{WaScMeS105,
  added-at = {2010-07-23T12:28:36.000+0200},
  address = {Bremen},
  author = {Wagner, Ralf and Scholz, S\"oren W. and Mei{\ss}ner, Martin},
  biburl = {http://www.bibsonomy.org/bibtex/27ab757ee46f68c081ecf42a0f267abba/rwagner},
  booktitle = {Operations Research Conference},
  interhash = {56b03a4dca58bd521d2e1c9e810aed62},
  intrahash = {7ab757ee46f68c081ecf42a0f267abba},
  keywords = {2005 Quantitative_Methoden_der_Marketingforschung ahp conjoint_measurement contributed_talk measurement_errors monte_carlo_simulation speech},
  timestamp = {2010-07-23T12:28:36.000+0200},
  title = {Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis},
  year = 2005
}