@book{Gerber-Crawford2004,
  added-at = {2007-10-12T14:08:02.000+0200},
  address = {Saarbrücken},
  author = {Gerber-Crawford, Alexander},
  biburl = {http://www.bibsonomy.org/bibtex/2db4f8e3272d8ff4cf13939c62e4695b3/tsx},
  interhash = {141375b17366788c992069f2bd244fa8},
  intrahash = {db4f8e3272d8ff4cf13939c62e4695b3},
  keywords = {E-Commerce Elektronischer Kundenvertrauen Markt},
  timestamp = {2007-10-12T14:08:02.000+0200},
  title = {Evaluation von Vertrauen in elektronischen Märkten / Saarbrücken, Univ., Magisterarbeit, 2003},
  year = 2004
}

@book{Kröber-Riel1993,
  added-at = {2007-10-12T10:50:46.000+0200},
  address = {Stuttgart [u.a.]},
  author = {Kröber-Riel, Werner},
  biburl = {http://www.bibsonomy.org/bibtex/241f9eeb30641f5fa0e529d2d5d2a3f07/tsx},
  edition = {4. Aufl.},
  interhash = {7e3035088c9334d24ae434dcd97dc7a5},
  intrahash = {41f9eeb30641f5fa0e529d2d5d2a3f07},
  isbn = {3-17-012640-7},
  keywords = {Werbestrategie Werbung},
  publisher = {Kohlhammer},
  timestamp = {2007-10-12T10:50:46.000+0200},
  title = {Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze},
  year = 1993
}

@book{Bergler1984,
  added-at = {2007-10-12T10:50:16.000+0200},
  address = {Bonn},
  author = {Bergler, Reinhold},
  biburl = {http://www.bibsonomy.org/bibtex/26cafa02efd99abd94cbfb5ecb5d212e9/tsx},
  edition = {3. Aufl.},
  interhash = {feb802ef4a0ade08be34c7fd25038cfe},
  intrahash = {6cafa02efd99abd94cbfb5ecb5d212e9},
  isbn = {3-923085-85-0},
  keywords = {Empirische Sozialforschung Werbung},
  publisher = {Zentralausschuß der Werbewirtschaft},
  timestamp = {2007-10-12T10:50:16.000+0200},
  title = {Werbung als Untersuchungsgegenstand der empirischen Sozialforschung : Problemanalysen und methodische Rahmenbedingungen},
  year = 1984
}

@book{Beger1989,
  added-at = {2007-10-12T10:49:18.000+0200},
  address = {Wiesbaden [u.a.]},
  author = {Beger, Rudolf and Gärtner and Hans-Dieter and Mathes, Rainer},
  biburl = {http://www.bibsonomy.org/bibtex/2f5ea8974bfde540c513b07e754178acd/tsx},
  interhash = {bdcf0e6bedae0968e1fcf86ade219560},
  intrahash = {f5ea8974bfde540c513b07e754178acd},
  isbn = {3-409-19933-0},
  keywords = {Kommunikation Marketing Unternehmen Öffentlichkeitsarbeit},
  publisher = {Gabler [u.a.]},
  timestamp = {2007-10-12T10:49:18.000+0200},
  title = {Unternehmenskommunikation : Grundlagen, Strategien, Instrumente},
  year = 1989
}

@book{Schenk1990,
  added-at = {2007-10-12T10:48:33.000+0200},
  address = {Köln [u.a.]},
  author = {Schenk, Michael and Donnerstag, Joachim and Höflich, Joachim},
  biburl = {http://www.bibsonomy.org/bibtex/2ce4c8f5898b7e3eec2096467add39013/tsx},
  interhash = {e1ab3d89650b47ed1b2eb12e660670cc},
  intrahash = {ce4c8f5898b7e3eec2096467add39013},
  isbn = {3-412-20089-1},
  keywords = {Kommunikationswissenschaft Marketing Medienforschung Werbewirkung Werbung},
  publisher = {Böhlau},
  timestamp = {2007-10-12T10:48:33.000+0200},
  title = {Wirkungen der Werbekommunikation},
  year = 1990
}

@book{Picot2006,
  added-at = {2007-10-12T10:40:09.000+0200},
  address = {Heidelberg},
  author = {Picot, Arnold (Hrsg.) and Fischer, Tim (Hrsg.)},
  biburl = {http://www.bibsonomy.org/bibtex/29c13592d09330241bf6535f6bc5751cc/tsx},
  edition = {1. Aufl.},
  interhash = {d40bf54032acc17393bf5f0f9393fe48},
  intrahash = {9c13592d09330241bf6535f6bc5751cc},
  isbn = {3-89864-375-1},
  keywords = {Kommunikation Unternehmen Weblog Wissensmanagement},
  publisher = {dpunkt-Verl.},
  timestamp = {2007-10-12T10:40:09.000+0200},
  title = {Weblogs professionell : Grundlagen, Konzepte und Praxis im unternehmerischen Umfeld},
  year = 2006
}

@book{Szugat2006,
  added-at = {2007-10-12T10:36:51.000+0200},
  address = {Paderborn},
  author = {Szugat, Martin and Gewehr, Jan Erik and Lochmann, Cordula},
  biburl = {http://www.bibsonomy.org/bibtex/22d0c8030ab2772a1dd3f376a8ecb3320/tsx},
  interhash = {11df8f843eee3f19d85ad331fdf9f131},
  intrahash = {2d0c8030ab2772a1dd3f376a8ecb3320},
  isbn = {3-939084-09-3},
  keywords = {Software Soziale},
  publisher = {Entwickler.press},
  timestamp = {2007-10-12T10:36:51.000+0200},
  title = {Social software : [Blogs, Wikis & Co.]},
  year = 2006
}

@book{Mast2004,
  added-at = {2007-10-12T10:34:32.000+0200},
  address = {Stuttgart},
  author = {Mast, Claudia and Zerfaß, Ansgar and Huck, Simone},
  biburl = {http://www.bibsonomy.org/bibtex/2fb57ec74770aae30c50ffce4abad9e44/tsx},
  interhash = {bb69b9b222de482d86c73b092c71acb5},
  intrahash = {fb57ec74770aae30c50ffce4abad9e44},
  keywords = {INNOVATE Innovationskommunikation Innovationsmanagement Medien Unternehmenskommunikation «Studie»},
  publisher = {MFG Medienentwicklung Baden-Württemberg},
  timestamp = {2007-10-12T10:34:32.000+0200},
  title = {Innovationskommunikation als Herausforderung für PR und Journalismus},
  year = 2004
}

@book{Zerfaß2005,
  added-at = {2007-10-12T10:33:32.000+0200},
  address = {Stuttgart},
  author = {Zerfaß, Ansgar and Gläser, Martin},
  biburl = {http://www.bibsonomy.org/bibtex/27b1c6baadfc684dcb0738916360c6b8e/tsx},
  interhash = {809d439bd92051581335ba2e55175b9b},
  intrahash = {7b1c6baadfc684dcb0738916360c6b8e},
  keywords = {Kommunikationsmarkt Medienökonomie Rating Unternehmensbewertung Unternehmenskommunikation},
  publisher = {MFG Medienentwicklung Baden-Württemberg},
  timestamp = {2007-10-12T10:33:32.000+0200},
  title = {Bewertung und Rating von Kommunikationsagenturen},
  year = 2005
}

@book{Schenk2006,
  added-at = {2007-10-12T10:31:42.000+0200},
  address = {Stuttgart},
  author = {Schenk, Michael and Wolf, Malthe},
  biburl = {http://www.bibsonomy.org/bibtex/23b9dd29534a67f9a5ae782a9d629d4fa/tsx},
  interhash = {87e72564ef7a81d887fd9838be1b7701},
  intrahash = {3b9dd29534a67f9a5ae782a9d629d4fa},
  keywords = {E-Commerce Internet},
  publisher = {MFG Medienentwicklung Baden-Württemberg},
  timestamp = {2007-10-12T10:31:42.000+0200},
  title = {Nutzung und Akzeptanz von Internet und E-Commerce},
  year = 2006
}

@book{Scoble2007,
  added-at = {2007-10-12T10:29:44.000+0200},
  address = {München},
  author = {Scoble, Robert and Israel, Shel},
  biburl = {http://www.bibsonomy.org/bibtex/204057060b4cf04bc6594d877ce99dfbc/tsx},
  edition = {1. Aufl.},
  interhash = {3d3b2c5427a17b3d79a1be67d1df93ae},
  intrahash = {04057060b4cf04bc6594d877ce99dfbc},
  isbn = {978-3-89879-257-8},
  keywords = {Weblog},
  publisher = {FinanzBuch Verl.},
  timestamp = {2007-10-12T10:29:44.000+0200},
  title = {Unsere Kommunikation der Zukunft : Blogs - der Meilenstein in der Direktvermarktung; der englische Bestseller "Naked Conversations"},
  year = 2007
}

@book{Eck2007,
  added-at = {2007-10-12T10:29:24.000+0200},
  address = {Zürich},
  author = {Eck, Klaus},
  biburl = {http://www.bibsonomy.org/bibtex/2d2486f61a2553ac2b91caad505a3a8b5/tsx},
  interhash = {2eec7736ec26a2350c1b96e58441f9c6},
  intrahash = {d2486f61a2553ac2b91caad505a3a8b5},
  isbn = {978-3-280-05222-8},
  keywords = {Kundenmanagement Unternehmenskommunikation Weblog},
  publisher = {Orell Füssli},
  timestamp = {2007-10-12T10:29:24.000+0200},
  title = {Corporate Blogs : Unternehmen im Online-Dialog zum Kunden},
  year = 2007
}

@book{Michaeli2006,
  added-at = {2007-10-12T10:27:57.000+0200},
  address = {Berlin [u.a.]},
  author = {Michaeli, Rainer},
  biburl = {http://www.bibsonomy.org/bibtex/2ee2d9e78c7cee75bbe46956e23ccd892/tsx},
  interhash = {2a411d085b28c7c04fa329739fc98f82},
  intrahash = {ee2d9e78c7cee75bbe46956e23ccd892},
  isbn = {978-3-540-03081-2},
  keywords = {Business Frühaufklärung Informationsbeschaffung Informationsmanagement Intelligence Strategische},
  publisher = {Springer},
  timestamp = {2007-10-12T10:27:57.000+0200},
  title = {Competitive Intelligence : strategische Wettbewerbsvorteile erzielen durch systematische Konkurrenz-, Markt- und Technologieanalysen ; mit 57 Tabellen},
  year = 2006
}

@book{Herbst2003,
  added-at = {2007-10-12T10:19:32.000+0200},
  address = {Berlin},
  author = {Herbst, Dieter},
  biburl = {http://www.bibsonomy.org/bibtex/29a066a4078e6eec3e352409de74c99b4/tsx},
  edition = {1. Aufl.},
  interhash = {442b6645a4acf970f6923c917d6bdf8a},
  intrahash = {9a066a4078e6eec3e352409de74c99b4},
  isbn = {3-464-48963-9},
  keywords = {Innerbetriebliche Kommunikation Unternehmen Öffentlichkeitsarbeit},
  publisher = {Cornelsen},
  timestamp = {2007-10-12T10:19:32.000+0200},
  title = {Praxishandbuch Unternehmenskommunikation : professionelles Management ; Kommunikation mit wichtigen Bezugsgruppen ; Instrumente und spezielle Anwendungsfelder},
  year = 2003
}

@book{Mast2005,
  added-at = {2007-10-12T10:18:16.000+0200},
  address = {Stuttgart},
  author = {Mast, Claudia and Huck, Simone and Güller, Karoline},
  biburl = {http://www.bibsonomy.org/bibtex/2db3e4444e2461400c564b1471cea8a6e/tsx},
  interhash = {503ade2ecabb34d26991c0d0f4fadad1},
  intrahash = {db3e4444e2461400c564b1471cea8a6e},
  isbn = {3-8252-2492-9},
  keywords = {Beziehungsmanagement Kommunikationspolitik Kundenmanagement Unternehmen},
  publisher = {Lucius & Lucius},
  timestamp = {2007-10-12T10:18:16.000+0200},
  title = {Kundenkommunikation : ein Leitfaden ; mit zahlreichen Praxisbeispielen},
  year = 2005
}