Inproceedings,
Groupsourcing: Team Competition Designs for Crowdsourcing
Proceedings of the 24th International Conference on World Wide Web, WWW 2015, Florence, Italy, May 18-22, 2015, page 906--915. ACM, (2015)
DOI: 10.1145/2736277.2741097
Abstract
Many data processing tasks such as semantic annotation of images, translation of texts in foreign languages, and labeling of training data for machine learning models require human input, and, on a large scale, can only be accurately solved using crowd based online work. Recent work shows that frameworks where crowd workers compete against each other can drastically reduce crowdsourcing costs, and outperform conventional reward schemes where the payment of online workers is proportional to the number of accomplished tasks ("pay-per-task"). In this paper, we investigate how team mechanisms can be leveraged to further improve the cost efficiency of crowdsourcing competitions. To this end, we introduce strategies for team based crowdsourcing, ranging from team formation processes where workers are randomly assigned to competing teams, over strategies involving self-organization where workers actively participate in team building, to combinations of team and individual competitions. Our large-scale experimental evaluation with more than 1,100 participants and overall 5,400 hours of work spent by crowd workers demonstrates that our team based crowdsourcing mechanisms are well accepted by online workers and lead to substantial performance boosts.
