%0 Conference Paper %1 blanco-fernandez2008semantic %A Blanco-Fernandez, Yolanda %A Pazos-Arias, José J. %A Gil-Solla, Alberto %A Ramos-Cabrer, Manuel %A Lopez-Nores, Martin %B Proceedings of the 5th European Semantic Web Conference %C Berlin, Heidelberg %D 2008 %E Hauswirth, Manfred %E Koubarakis, Manolis %E Bechhofer, Sean %I Springer Verlag %K techniques activation associations web personalization semantic reasoning spreading user-interfaces-and-personalization %T Semantic Reasoning: A Path To New Possibilities of Personalization %U http://data.semanticweb.org/conference/eswc/2008/papers/11 %X Recommender systems face up to current information overload by selecting automatically items that match the personal preferences of each user. The so-called content-based recommenders suggest items similar to those the user liked in the past, by resorting to syntactic matching mechanisms. The rigid nature of such mechanisms leads to recommend only items that bear a strong resemblance to those the user already knows. In this paper, we propose a novel content-based strategy that diversifies the offered recommendations by employing reasoning mechanisms borrowed from the Semantic Web. These mechanisms discover extra knowledge about the user's preferences, thus favoring more accurate and flexible personalization processes. Our approach is generic enough to be used in a wide variety of personalization applications and services, in diverse domains and recommender systems. The proposed reasoning-based strategy has been empirically evaluated with a set of real users. The obtained results evidence computational feasibility and significant increases of recommendation accuracy in relation to existing approaches where our reasoning capabilities are disregarded.

@inproceedings{blanco-fernandez2008semantic, abstract = {Recommender systems face up to current information overload by selecting automatically items that match the personal preferences of each user. The so-called content-based recommenders suggest items similar to those the user liked in the past, by resorting to syntactic matching mechanisms. The rigid nature of such mechanisms leads to recommend only items that bear a strong resemblance to those the user already knows. In this paper, we propose a novel content-based strategy that diversifies the offered recommendations by employing reasoning mechanisms borrowed from the Semantic Web. These mechanisms discover extra knowledge about the user's preferences, thus favoring more accurate and flexible personalization processes. Our approach is generic enough to be used in a wide variety of personalization applications and services, in diverse domains and recommender systems. The proposed reasoning-based strategy has been empirically evaluated with a set of real users. The obtained results evidence computational feasibility and significant increases of recommendation accuracy in relation to existing approaches where our reasoning capabilities are disregarded.}, added-at = {2008-05-28T14:49:50.000+0200}, address = {Berlin, Heidelberg}, author = {Blanco-Fernandez, Yolanda and Pazos-Arias, José J. and Gil-Solla, Alberto and Ramos-Cabrer, Manuel and Lopez-Nores, Martin}, biburl = {https://www.bibsonomy.org/bibtex/23186161593481e5e2006b7e64f23d2c7/eswc2008}, booktitle = {Proceedings of the 5th European Semantic Web Conference}, editor = {Hauswirth, Manfred and Koubarakis, Manolis and Bechhofer, Sean}, interhash = {129a39528cf98af510635f9beb3d2e49}, intrahash = {3186161593481e5e2006b7e64f23d2c7}, keywords = {techniques activation associations web personalization semantic reasoning spreading user-interfaces-and-personalization}, month = {June}, publisher = {Springer Verlag}, series = {LNCS}, timestamp = {2008-05-28T14:49:51.000+0200}, title = {Semantic Reasoning: A Path To New Possibilities of Personalization}, url = {http://data.semanticweb.org/conference/eswc/2008/papers/11}, year = 2008 }