%0 Journal Article %1 journals/mktsci/MurthiRR15 %A Murthi, B. P. S. %A Rao, Ram C. %A Ratchford, Brian T. %D 2015 %J Marketing Science %K dblp %N 6 %P 779-786 %T Invited Editorial - A Descriptive Analysis of Publications in Marketing Science Over Its History. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci34.html#MurthiRR15 %V 34

@article{journals/mktsci/MurthiRR15, added-at = {2015-11-24T00:00:00.000+0100}, author = {Murthi, B. P. S. and Rao, Ram C. and Ratchford, Brian T.}, biburl = {https://www.bibsonomy.org/bibtex/2ab94f9e6d812e98464ec9d78c61ec5f9/dblp}, ee = {http://dx.doi.org/10.1287/mksc.2015.0957}, interhash = {29b6da7d0aa36b2b824c3926373348f8}, intrahash = {ab94f9e6d812e98464ec9d78c61ec5f9}, journal = {Marketing Science}, keywords = {dblp}, number = 6, pages = {779-786}, timestamp = {2015-11-25T11:35:05.000+0100}, title = {Invited Editorial - A Descriptive Analysis of Publications in Marketing Science Over Its History.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci34.html#MurthiRR15}, volume = 34, year = 2015 }