%0 Journal Article %1 journals/jaihc/SuHCL16 %A Su, Kuo-Wei %A Huang, Po-Hsin %A Chen, Po-Hung %A Li, Ya-Ting %D 2016 %J J. Ambient Intell. Humaniz. Comput. %K dblp %N 6 %P 817-827 %T The impact of formats and interactive modes on the effectiveness of mobile advertisements. %U http://dblp.uni-trier.de/db/journals/jaihc/jaihc7.html#SuHCL16 %V 7

@article{journals/jaihc/SuHCL16, added-at = {2020-02-10T00:00:00.000+0100}, author = {Su, Kuo-Wei and Huang, Po-Hsin and Chen, Po-Hung and Li, Ya-Ting}, biburl = {https://www.bibsonomy.org/bibtex/2f774c2584db46cf294e9ae87f0d2aa4c/dblp}, ee = {https://doi.org/10.1007/s12652-016-0343-x}, interhash = {327abc12c084291f117009fdf212a878}, intrahash = {f774c2584db46cf294e9ae87f0d2aa4c}, journal = {J. Ambient Intell. Humaniz. Comput.}, keywords = {dblp}, number = 6, pages = {817-827}, timestamp = {2020-02-11T11:40:37.000+0100}, title = {The impact of formats and interactive modes on the effectiveness of mobile advertisements.}, url = {http://dblp.uni-trier.de/db/journals/jaihc/jaihc7.html#SuHCL16}, volume = 7, year = 2016 }