%0 Journal Article %1 noauthororeditor %A Kaplan, Andreas M. %A Haenlein, Michael (2011) %D 2011 %J Business Horizons %K marketing media om09 social %N 3 %P 253-263 %T Two hearts in three-quarter time: How to waltz the social media/viral marketing dance %V 54

@article{noauthororeditor, added-at = {2012-11-22T17:11:23.000+0100}, author = {Kaplan, Andreas M. and Haenlein, Michael (2011)}, biburl = {https://www.bibsonomy.org/bibtex/297badc0839b3b16e47d070aa9b47b39e/griesbau}, description = {Two hearts in three-quarter time: How to waltz the social media/viral marketing dance - Tags: VIRAL marketing SOCIAL media}, interhash = {3f0c30dde46a2abcb56664972238b48b}, intrahash = {97badc0839b3b16e47d070aa9b47b39e}, journal = {Business Horizons}, keywords = {marketing media om09 social}, number = 3, pages = {253-263}, timestamp = {2012-11-22T17:11:23.000+0100}, title = {Two hearts in three-quarter time: How to waltz the social media/viral marketing dance}, volume = 54, year = 2011 }