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Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude
Do-Hyung
Park
and Ingoo
Han
Hawaii International Conference on System Sciences, Proceedings of the 41st Annual
287-287 (2008)
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Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude.
Do-Hyung
Park
and Ingoo
Han
HICSS
287 (2008)
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