Inproceedings,

Why We Search: Visualizing and Predicting User Behavior

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Proceedings of the 16th International World Wide Web Conference, (2007)

Abstract

The aggregation and comparison of behavioral patterns on the WWW represent a tremendous opportunity for understanding past behaviors and predicting future behaviors. In this paper, we take a first step at achieving this goal. We present a large scale study correlating the behaviors of Internet users on multiple systems ranging in size from 27 million queries to 14 million blog posts to 20,000 news articles. We formalize a model for events in these time-varying datasets and study their correlation. We have created an interface for analyzing the datasets, which includes a novel visual artifact, the DTWRadar, for summarizing differences between time series. Using our tool we identify a number of behavioral properties that allow us to understand the predictive power of patterns of use.

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Users

  • @mkroell
  • @chato
  • @s330790
  • @nosebrain
  • @beate
  • @dblp
  • @mstrohm
  • @stefano

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