%0 Book Section %1 Mayhew12c51 %A Mayhew, Deborah J. %B The Human Computer Interaction Handbook %C Boca Raton, FL %D 2012 %E Jacko, Julie A. %I CRC Press %K 01624 paper ai user interaction interface design economy requirements optimize zzz.hci %P 1181--1194 %R 10.1201/b11963-59 %T Usability + Persuasiveness + Graphic Design = eCommerce User Experience %X To summarize, while the term 'user interface' is heavily associated with the specific quality of usability, the term 'user experience' is more useful to eCommerce web designers and developers because it encompasses all the elements that impact a visitor's experience using a website, and in particular that impact the likelihood of a conversion. This chapter offered an optimal process (at a high level) for designing great user experiences and identified the set of skills that will increase the likelihood of success. In addition, it offered the insight that an eCommerce website development project team needs not only to be an interdisciplinary team, but also to be a team of members who all know how to work collaboratively with very different disciplines to achieve the common goal of a great user experience. %7 3 %& 51

@incollection{Mayhew12c51, abstract = {To summarize, while the term 'user interface' is heavily associated with the specific quality of usability, the term 'user experience' is more useful to eCommerce web designers and developers because it encompasses all the elements that impact a visitor's experience using a website, and in particular that impact the likelihood of a conversion. This chapter offered an optimal process (at a high level) for designing great user experiences and identified the set of skills that will increase the likelihood of success. In addition, it offered the insight that an eCommerce website development project team needs not only to be an interdisciplinary team, but also to be a team of members who all know how to work collaboratively with very different disciplines to achieve the common goal of a great user experience.}, added-at = {2016-12-30T23:37:02.000+0100}, address = {Boca Raton, FL}, author = {Mayhew, Deborah J.}, biburl = {https://www.bibsonomy.org/bibtex/26dd140736077471881b989a49b414bce/flint63}, booktitle = {The Human Computer Interaction Handbook}, chapter = 51, crossref = {Jacko2012}, doi = {10.1201/b11963-59}, edition = 3, editor = {Jacko, Julie A.}, file = {Electronic version:2012/Mayhew12c51.pdf:PDF}, groups = {public}, interhash = {8d4e8dbb99009ec66921014bde2a1a96}, intrahash = {6dd140736077471881b989a49b414bce}, keywords = {01624 paper ai user interaction interface design economy requirements optimize zzz.hci}, pages = {1181--1194}, publisher = {CRC Press}, timestamp = {2017-07-13T17:25:03.000+0200}, title = {Usability + Persuasiveness + Graphic Design = eCommerce User Experience}, username = {flint63}, year = 2012 }