This study identified three distinct roles of the federal technology-transfer process in the Huntsville, Alabama region: sponsors, developers, and adopters. The basic structure of transfer barriers and measures during the prospecting and developing of the federal technology-transfer process is also discussed. Sponsors attributed transfer problems to adopters' lack of awareness, while developers cited long development and payback times. Adopters admitted their lack of transfer expertise and their resistance to technologies with long paybacks. None of the role-players were measuring technology transfer very well. While sponsors agreed with adopters that long-term outcome measures were important, sponsors relied on measures of input effort and intermediate results. Developers with the most transfer experience reported the lowest use of measures. Recommendations are made for each role to help improve federal technology transfer.