%0 Journal Article %1 RefWorks:259 %A Kleine, Dorothea %D 2008 %J Geographical Journal %K ACTION BAR CHILE; FAIRTRADE Fairtrade; Foundation; PRODUCT VALUE WINE added; chains; coding; industry; moral power; research; value wine %N 2 %P 109-123 %T Negotiating partnerships, understanding power: doing action research on Chilean Fairtrade wine value chains %U http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=32485062&site=ehost-live %V 174 %X Sales in Fairtrade wine have been growing rapidly worldwide, and the UK is the most important market. This paper reports on an action research project undertaken with different economic actors along the value chain of a Chilean Fairtrade wine. The aim of the interdisciplinary project was to explore how the internet and tracking and tracing technologies could be used to render value chains more transparent for consumers and producers. An internet interface combined with a barcode-based data retrieval system could allow actors in the value chain to call up economic, social and environmental information about a product. Early findings from the action research process show that while supermarkets are the lead firms in the Fairtrade wine chain in terms of economic power, the producers and the Fairtrade certification body wield ‘moral power’ over other actors in the value chain. Fairtrade producers and the Fairtrade certification body relate to each other in cycles of mutual recognition, thus underpinning each others’ legitimacy and moral power. The paper argues that action research, in particular the positionality of the researcher team as a collaboration partner, can lead to a better understanding of the nature of linkages and power relations between the economic actors in value chains. ABSTRACT FROM AUTHOR; Copyright of Geographical Journal is the property of Blackwell Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts) %@ 00167398

@article{RefWorks:259, abstract = {Sales in Fairtrade wine have been growing rapidly worldwide, and the UK is the most important market. This paper reports on an action research project undertaken with different economic actors along the value chain of a Chilean Fairtrade wine. The aim of the interdisciplinary project was to explore how the internet and tracking and tracing technologies could be used to render value chains more transparent for consumers and producers. An internet interface combined with a barcode-based data retrieval system could allow actors in the value chain to call up economic, social and environmental information about a product. Early findings from the action research process show that while supermarkets are the lead firms in the Fairtrade wine chain in terms of economic power, the producers and the Fairtrade certification body wield ‘moral power’ over other actors in the value chain. Fairtrade producers and the Fairtrade certification body relate to each other in cycles of mutual recognition, thus underpinning each others’ legitimacy and moral power. The paper argues that action research, in particular the positionality of the researcher team as a collaboration partner, can lead to a better understanding of the nature of linkages and power relations between the economic actors in value chains. [ABSTRACT FROM AUTHOR]; Copyright of Geographical Journal is the property of Blackwell Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)}, added-at = {2008-12-27T17:34:46.000+0100}, author = {Kleine, Dorothea}, biburl = {https://www.bibsonomy.org/bibtex/239f19abf7239e79ed6dcc4e402f5c1a4/critzo}, description = {test export from refworks}, interhash = {9893bf4253c544d4e76722dacb01d0e6}, intrahash = {39f19abf7239e79ed6dcc4e402f5c1a4}, isbn = {00167398}, journal = {Geographical Journal}, keywords = {ACTION BAR CHILE; FAIRTRADE Fairtrade; Foundation; PRODUCT VALUE WINE added; chains; coding; industry; moral power; research; value wine}, month = {06}, note = {M3: Article; Accession Number: 32485062; Kleine, Dorothea 1; Email Address: dorothea.kleine@rhul.ac.uk; Affiliation: 1: Department of Geography, Royal Holloway, University of London, Egham, Surrey TW20 0EX; Source Info: Jun2008, Vol. 174 Issue 2, p109; Subject Term: ACTION research; Subject Term: WINE industry; Subject Term: BAR coding; Subject Term: PRODUCT coding; Subject Term: VALUE added; Subject Term: FAIRTRADE Foundation; Subject Term: CHILE; Author-Supplied Keyword: action research; Author-Supplied Keyword: Chile; Author-Supplied Keyword: Fairtrade; Author-Supplied Keyword: moral power; Author-Supplied Keyword: value chains; Author-Supplied Keyword: wine; Company/Entity: FAIRTRADE Foundation; NAICS/Industry Codes: 312130 Wineries; NAICS/Industry Codes: 424820 Wine and Distilled Alcoholic Beverage Merchant Wholesalers; Number of Pages: 15p; Illustrations: 1 diagram, 3 color, 1 bw; Document Type: Article}, number = 2, pages = {109-123}, timestamp = {2008-12-27T17:34:55.000+0100}, title = {Negotiating partnerships, understanding power: doing action research on Chilean Fairtrade wine value chains}, url = {http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=32485062&site=ehost-live}, volume = 174, year = 2008 }