%0 Book %1 Beasley13 %A Beasley, Michael %C Amsterdam %D 2013 %I Morgan Kaufmann %K 01624 103 book acm elsevier web user interface interaction design data analysis test optimize zzz.hci %T Practical Web Analytics for User Experience %U http://www.sciencedirect.com/science/book/9780124046191 %X This book teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, youll find a quantitative approach for measuring a websites effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. %@ 978-0-12-404619-1

@book{Beasley13, abstract = {This book teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, youll find a quantitative approach for measuring a websites effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more.}, added-at = {2016-11-29T07:48:12.000+0100}, address = {Amsterdam}, author = {Beasley, Michael}, biburl = {https://www.bibsonomy.org/bibtex/2b924ffc55738b2ff939819af3cd6fe51/flint63}, file = {ACM Learning Center eBook:2013/Beasley13.pdf:PDF;Amazon Search inside:http\://www.amazon.de/gp/reader/0124046193/:URL}, groups = {public}, interhash = {9d8f57b22c350dd7499d0450dc479a57}, intrahash = {b924ffc55738b2ff939819af3cd6fe51}, isbn = {978-0-12-404619-1}, keywords = {01624 103 book acm elsevier web user interface interaction design data analysis test optimize zzz.hci}, publisher = {Morgan Kaufmann}, timestamp = {2017-07-13T18:06:56.000+0200}, title = {Practical Web Analytics for User Experience}, url = {http://www.sciencedirect.com/science/book/9780124046191}, username = {flint63}, year = 2013 }