Abstract
The paper argues that, for e-learning to be successful, academics need to remain close to the capabilities of the
media, as they must design the learning experience to help students engage with the knowledge and skills they are
teaching. This means that the teaching tools we create for academics must embody the experience of what works for
the learner, and must be easy for academics to use. A ‘generic learning activity model’ should provide a virtual
teaching tool for the academic that embodies good pedagogic practice, building on an iterative design and evaluation
process. Such tools are feasible, but research results show, for example, that as teaching ideas are shared and practice
transfers, the original pedagogic ideas can develop differently in the new teaching context.
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