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Testing the Lag of Multiple Competitive Reactions

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Testing the Lag of Multiple Competitive Reactions
Ralf Wagner Bergen, (2001)
to 2001 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix reaction_lag speech by rwagner and 1 other user on Jan 22, 2010, 9:14 PM
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Testing the Lag of Multiple Competitive Reactions
R. Wagner Rethinking European Marketing: Proceedings of the 30th EMAC Conference, Bergen, EMAC, (2001)
to 2001 Wettbewerbsinteraktionen_und_Competitive_Intelligence myown proceedings by rwagner and 1 other user on Feb 3, 2009, 10:39 AM
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