%0 Book %1 GVK34815478X %A Franke, Nikolaus %B Die Einheit der Gesellschaftswissenschaften %C Tübingen %D 2002 %I Mohr Siebeck %K Deutschland Marketing Marketingtheorie Welt Wissenschaftstheorie %N 124 %T Realtheorie des Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+34815478X&sourceid=fbw_bibsonomy %@ 3161478355

@book{GVK34815478X, added-at = {2009-08-21T12:11:31.000+0200}, address = {Tübingen}, author = {Franke, {Nikolaus}}, biburl = {https://www.bibsonomy.org/bibtex/2fe5888d7e8bd8dea46b8cedce82ab744/fbw_hannover}, interhash = {db3071019d132bb6615e6643aff0f9e6}, intrahash = {fe5888d7e8bd8dea46b8cedce82ab744}, isbn = {3161478355}, keywords = {Deutschland Marketing Marketingtheorie Welt Wissenschaftstheorie}, number = 124, pagetotal = {XIII, 455}, ppn_gvk = {34815478X}, publisher = {Mohr Siebeck}, series = {Die Einheit der Gesellschaftswissenschaften}, subtitle = {Gestalt und Erkenntnis}, timestamp = {2009-08-21T12:12:12.000+0200}, title = {Realtheorie des Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+34815478X&sourceid=fbw_bibsonomy}, year = 2002 }