%0 Book %1 GVK589269038 %A Renker, Laura-Christiane %C München %D 2008 %I IFME %K Marketing Social_Software Viral_Marketing Virales_Marketing Web_2.0 World_Wide_Web_2.0 %T Virales Marketing im Web 2.0 %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+589269038&sourceid=fbw_bibsonomy %@ 978-3-929744-38-5

@book{GVK589269038, added-at = {2009-08-21T12:25:16.000+0200}, address = {München}, author = {Renker, {Laura-Christiane}}, biburl = {https://www.bibsonomy.org/bibtex/253d1aedca1072ab41a3177be446b64c5/fbw_hannover}, interhash = {e5f7922ca9e6480aff69b45dd959ad9e}, intrahash = {53d1aedca1072ab41a3177be446b64c5}, isbn = {978-3-929744-38-5}, keywords = {Marketing Social_Software Viral_Marketing Virales_Marketing Web_2.0 World_Wide_Web_2.0}, pagetotal = {117}, ppn_gvk = {589269038}, publisher = {IFME}, subtitle = {innovative Ansätze einer interaktiven Kommunikation mit dem Konsumenten}, timestamp = {2009-08-21T12:26:40.000+0200}, title = {Virales Marketing im Web 2.0}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+589269038&sourceid=fbw_bibsonomy}, year = 2008 }