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Reducing the Risks of New Product Development

Susumu Ogawa and Frank T. Piller MIT Sloan Management Review 47 65-71 (2006)
to -- COMMERCIAL Industrial IndustrialMANAGEMENTMANUFACTURING ManagementNEW managementResearch, processesMARKETING productsCUSTOMER productsPRODUCT relationsDESIGN, by callagialla on 2008-03-20 21:24:32
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Reducing the Risks of New Product Development

Susumu Ogawa and Frank Piller MITSloan Management Review 47 (2006)
to community support by kochm on 2007-08-29 18:00:48
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