%0 Conference Paper %1 Hristova2001 %A Hristova, N. %B University of Maynooth %D 2001 %K ads context context-aware context-sensitive public publicsystem %P 10--12 %T Ad-Me: A ContextSensitive Advertising System %U http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.107.64 %X Abstract: The mobile commerce sector and in particular the context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode. 1.

@inproceedings{Hristova2001, abstract = {Abstract: The mobile commerce sector and in particular the context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode. 1.}, added-at = {2011-02-08T11:35:36.000+0100}, author = {Hristova, N.}, biburl = {https://www.bibsonomy.org/bibtex/2c1deace63ed96f85401c0284abef8a47/enitsirhc}, booktitle = {University of Maynooth}, description = {CiteSeerX — Ad-Me: A ContextSensitive Advertising System}, interhash = {fa462b63e6cd8fced059c90f74737f9f}, intrahash = {c1deace63ed96f85401c0284abef8a47}, keywords = {ads context context-aware context-sensitive public publicsystem}, pages = {10--12}, timestamp = {2011-02-08T11:35:36.000+0100}, title = {Ad-Me: A ContextSensitive Advertising System}, url = {http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.107.64}, year = 2001 }