%0 Journal Article %1 ghose2008empirical %A Ghose, Anindya %A Yang, Sha %D 2008 %K adwords google marketing suchwortvermarktung %T An empirical analysis of sponsored search performance in search engine advertising %U http://dl.acm.org/citation.cfm?id=1341563

@article{ghose2008empirical, added-at = {2016-04-26T15:58:39.000+0200}, author = {Ghose, Anindya and Yang, Sha}, biburl = {https://www.bibsonomy.org/bibtex/200bede6c714cff7a3de89448769136b8/herbstj}, interhash = {5eacaa6d4edbf357dd0e63830f47e0b1}, intrahash = {00bede6c714cff7a3de89448769136b8}, keywords = {adwords google marketing suchwortvermarktung}, timestamp = {2016-04-26T15:58:39.000+0200}, title = {An empirical analysis of sponsored search performance in search engine advertising}, url = {http://dl.acm.org/citation.cfm?id=1341563}, year = 2008 }