%0 Journal Article %1 journals/ibmsj/HirschheimST06 %A Hirschheim, Rudy %A Schwarz, Andrew %A Todd, Peter A. %D 2006 %J IBM Systems Journal %K dblp %N 1 %P 181-203 %T A marketing maturity model for IT: Building a customer-centric IT organization. %U http://dblp.uni-trier.de/db/journals/ibmsj/ibmsj45.html#HirschheimST06 %V 45

@article{journals/ibmsj/HirschheimST06, added-at = {2016-12-06T00:00:00.000+0100}, author = {Hirschheim, Rudy and Schwarz, Andrew and Todd, Peter A.}, biburl = {https://www.bibsonomy.org/bibtex/2012abc63ae4a0e77beb7b446440a98fd/dblp}, ee = {http://dx.doi.org/10.1147/sj.451.0181}, interhash = {f0513534e48a19347f805289f8146095}, intrahash = {012abc63ae4a0e77beb7b446440a98fd}, journal = {IBM Systems Journal}, keywords = {dblp}, number = 1, pages = {181-203}, timestamp = {2016-12-08T11:34:26.000+0100}, title = {A marketing maturity model for IT: Building a customer-centric IT organization.}, url = {http://dblp.uni-trier.de/db/journals/ibmsj/ibmsj45.html#HirschheimST06}, volume = 45, year = 2006 }