@incollection{O?Gorman2006(Measuring),
title = {Measuring and Monitoring Stakeholder Relationships: Using TRI*M as
an Innovative Tool for Corporate Communication},
author = {Susanne O?Gorman and Peter Pirner},
booktitle = {Customising Stakeholder Management Strategies. Concepts for Long-term
Business Success},
editor = {Margit Huber and Martina Pallas},
pages = {89-100},
publisher = {Springer Berlin Heidelberg},
year = {2006},
description = {medgov},
timestamp = {2008.03.17}, owner = {afeld}, doi = {10.1007/3-540-31319-2},
keywords = {corporate_communication medgov }
}