@article{NicolasEtAl2007(Slimming),
title = {Slimming Innovation Pipelines to Fatten Their Returns. How several
leading consumer products companies use innovation platforms to cut
cost and risk, and boost returns.},
journal = {HARVARD MANAGEMENT UPDATE},
month = {August},
pages = {3-5},
year = {2007},
description = {MBA-managing},
timestamp = {2008.02.04}, owner = {test1},
keywords = {MBA innovation managing }
}
::