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Setting the research agenda for governmental communication

Journal of Communication Management, 10(3): 250--258, 2006.
Authors: M. Vos
URL: http://dx.doi.org/10.1108/13632540610681149
Tags: communication government public public_opinion
Abstract: Purpose – To discuss topics that need future research in governmental communication; setting the research agenda. Design/methodology/approach – Based on two studies by the Research Group for Governmental Communication. Findings – The development of this field would benefit from research on monitoring methods, accountability and return of investment. Research limitations/implications – Focuses of governmental organisations. Practical implications – Priorities to professionalise communication. Originality/value – Based on two studies that are unique in Europe: trend study governmental communication and development of a balanced scorecard for communication in this field.
| URL | BibTeX  
@article{vos2006sra,
title = {{Setting the research agenda for governmental communication}},
author = {M. Vos},
journal = {Journal of Communication Management},
number = {3},
pages = {250--258},
publisher = {Emerald Group Publishing Limited},
url = {http://dx.doi.org/10.1108/13632540610681149},
volume = {10},
year = {2006},
abstract = {Purpose – To discuss topics that need future research in governmental communication; setting the research agenda. Design/methodology/approach – Based on two studies by the Research Group for Governmental Communication. Findings – The development of this field would benefit from research on monitoring methods, accountability and return of investment. Research limitations/implications – Focuses of governmental organisations. Practical implications – Priorities to professionalise communication. Originality/value – Based on two studies that are unique in Europe: trend study governmental communication and development of a balanced scorecard for communication in this field. },
keywords = {communication government public public_opinion }
}