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fbw's BibTeX entry:  

Expertensysteme für die Werbung

1994.
Authors: {Franz-Rudolf} Esch and {Werner} Kröber-Riel
URL: http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+132775174&sourceid=fbw_bibsonomy
Description: imported
Tags: CAAS ESWA Expertensystem Werbung
| URL | BibTeX  
@book{esch1994,
title = {Expertensysteme für die Werbung},
address = {Vahlen},
annote = {XV, 396 S},
author = {{Franz-Rudolf} Esch and {Werner} Kröber-Riel},
howpublished = {München},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+132775174&sourceid=fbw_bibsonomy},
year = {1994},
description = {imported},
isbn = {3-8006-1738-2},
keywords = {CAAS ESWA Expertensystem Werbung }
}