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The marketing initiative : Economic and Social Research Council studies into British marketing

1994.
Authors: {John A.} Saunders
URL: http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+131727273&sourceid=fbw_bibsonomy
Description: imported
Tags: imported
| URL | BibTeX  
@book{saunders1994,
title = {The marketing initiative : Economic and Social Research Council studies into British marketing},
address = {Prentice Hall},
annote = {XVI, 457 S},
author = {{John A.} Saunders},
howpublished = {New York [u.a.]},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+131727273&sourceid=fbw_bibsonomy},
year = {1994},
description = {imported},
isbn = {0-13-042821-3},
keywords = {imported }
}