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Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design.
Wesley R. Hartmann
,
Harikesh S. Nair
, and
Sridhar Narayanan
.
Marketing Science
30(6):1079-1097
(
2011
)
@article{journals/mktsci/HartmannNN11, added-at = {2012-09-13T00:00:00.000+0200}, author = {Hartmann, Wesley R. and Nair, Harikesh S. and Narayanan, Sridhar}, biburl = {http://www.bibsonomy.org/bibtex/230cf1fcf2e3cf7433a671408df4416de/dblp}, ee = {http://dx.doi.org/10.1287/mksc.1110.0670}, interhash = {ed9bb0af8d2e2b4dd544d48a7b285119}, intrahash = {30cf1fcf2e3cf7433a671408df4416de}, journal = {Marketing Science}, keywords = {dblp}, number = 6, pages = {1079-1097}, timestamp = {2012-09-13T00:00:00.000+0200}, title = {Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci30.html#HartmannNN11}, volume = 30, year = 2011 }
%0 Journal Article %1 journals/mktsci/HartmannNN11 %A Hartmann, Wesley R. %A Nair, Harikesh S. %A Narayanan, Sridhar %D 2011 %J Marketing Science %K %N 6 %P 1079-1097 %T Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci30.html#HartmannNN11 %V 30
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