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When do purchase intentions predict sales?

International Journal of Forecasting, 23(3): 347--364, 2007.
Authors: Vicki G. Morwitz and Joel H. Steckel and Alok Gupta
URL: http://www.sciencedirect.com/science/article/B6V92-4P3M224-1/1/c01d71c830ba1e5cdd7d43ad5c3dcbd6
Tags: Purchase intentions
| URL | BibTeX  
@article{Morwitz2007,
title = {When do purchase intentions predict sales?},
author = {Vicki G. Morwitz and Joel H. Steckel and Alok Gupta},
journal = {International Journal of Forecasting},
month = {00},
number = {3},
pages = {347--364},
url = {http://www.sciencedirect.com/science/article/B6V92-4P3M224-1/1/c01d71c830ba1e5cdd7d43ad5c3dcbd6},
volume = {23},
year = {2007},
keywords = {Purchase intentions }
}