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Current trends in web data analysis

In: Commun. ACM, Vol. 49, Nr. 11 New York, NY, USA: ACM (2006) , p. 85--91.

URL:	http://portal.acm.org/citation.cfm?id=1167842
DOI:	10.1145/1167838.1167842

Considering potential reasons for the underutilization of clickstream data and suggesting ways to enhance its use.

Current trends in web data analysis