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Principles of marketing

1996.
Authors: {Philip} Kotler and {Gary} Armstrong
URL: http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+186933150&sourceid=fbw_bibsonomy
Description: imported
Tags: imported
| URL | BibTeX  
@book{kotler1996,
title = {Principles of marketing},
address = {Prentice Hall},
annote = {Getr. Zählung},
author = {{Philip} Kotler and {Gary} Armstrong},
edition = {7. ed},
howpublished = {Englewood Cliffs, NJ},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+186933150&sourceid=fbw_bibsonomy},
year = {1996},
description = {imported},
isbn = {0-13-190208-3},
keywords = {imported }
}