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Methoden zur Sicherstellung von Kundenorientierung

Management der frühen Innovationsphasen: Grundlagen, Methoden, neue Ansätze, : 35-56, 2003.
Authors: Christian Lüthje
Editors: Cornelius Herstatt and Birgit Verworn
Tags: diss
| BibTeX  
@incollection{Luthje.2003,
title = {Methoden zur Sicherstellung von Kundenorientierung},
author = {Christian Lüthje},
booktitle = {Management der frühen Innovationsphasen: Grundlagen, Methoden, neue Ansätze},
editor = {Cornelius Herstatt and Birgit Verworn},
pages = {35-56},
publisher = {Gabler},
year = {2003},
isbn = {340912358X},
keywords = {diss }
}