@inproceedings{conf/chi/DrayKRSW05,
title = {Is ROI an effective approach for persuading decision-makers of the value of user-centered design?},
author = {Susan M. Dray and Clare-Marie Karat and Daniel Rosenberg and David A. Siegel and Dennis R. Wixon},
booktitle = {CHI Extended Abstracts},
crossref = {conf/chi/2005a},
editor = {Gerrit C. van der Veer and Carolyn Gale},
pages = {1168-1169},
publisher = {ACM},
url = {http://dblp.uni-trier.de/db/conf/chi/chi2005a.html#DrayKRSW05},
year = {2005},
description = {dblp},
date = {2008-05-23}, ee = {http://doi.acm.org/10.1145/1056808.1056865}, isbn = {1-59593-002-7},
keywords = {dblp }
}
::