title = {Der Kunde als Innovationspartner: Konsumenten integrieren, Flopraten reduzieren, Angebote verbessern},
address = {Wiesbaden}, author = {Ralf Reichwald and Anton Meyer and Marc Engelmann and Dominik Walcher}, publisher = {Gabler}, year = {2007}, isbn = {3834900702},
keywords = {diss }
::