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Psychologie des Marken- und Firmenbildes

, Nr. 2 Göttingen: Vandenhoeck & Ruprecht (1963) .

URL:	http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+02119792X&sourceid=fbw_bibsonomy