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Theory on strategic communication management is the key to unlocking the boardroom

Journal of Communication Management, 10(1): 106--109, 2006.
Authors: G. Buetschi and B. Steyn
URL: http://dx.doi.org/10.1108/13632540610646436
Tags: Unternehmenskommunikation corporate_communication public_relations research strategic_management
| URL | BibTeX  
@article{butschi2006tsc,
title = {{Theory on strategic communication management is the key to unlocking the boardroom}},
author = {G. Buetschi and B. Steyn},
journal = {Journal of Communication Management},
number = {1},
pages = {106--109},
publisher = {Emerald Group Publishing Limited},
url = {http://dx.doi.org/10.1108/13632540610646436 },
volume = {10},
year = {2006},
keywords = {Unternehmenskommunikation corporate_communication public_relations research strategic_management }
}