@article{Schneider.2005,
title = {Improving the Stage-Gate PROCESS},
author = {Joan Schneider},
journal = {Frozen Food Age},
number = {10},
pages = {38-38},
volume = {53},
year = {2005},
abstract = {Presents advice to improve the Stage-Gate Process, a model used by product developers in the U.S. to create new products, by treating launch, a stage included in the process, as a separate phase or period.Benefits from the Stage-Gate Process; Process that successfully propels a new product into the marketplace and sustains it over time; Elements of the launch stage.
Presents advice to improve the Stage-Gate Process, a model used by product developers in the U.S. to create new products, by treating launch, a stage included in the process, as a separate phase or period.Benefits from the Stage-Gate Process; Process that successfully propels a new product into the marketplace and sustains it over time; Elements of the launch stage.},
keywords = {COMMERCIAL States managementUNITED productsMARKETINGNEW productsPRODUCT }
}
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