@article{mounter2003gic,
title = {{Global internal communication: A model}},
author = {P. Mounter},
journal = {Journal of Communication Management},
number = {3},
pages = {265--268},
publisher = {Emerald Group Publishing Limited},
url = {http://dx.doi.org/10.1108/13632540310807412},
volume = {7},
year = {2003},
abstract = {Communication with people from different cultures, yet who may well speak English, requires sensitive listening skills and a strategic understanding of the organisation’s needs. The communication manager must win the confidence of senior managers to help them deliver business objectives in a multicultural environment. },
keywords = {Internal_communications globalization internal_communication international multinational_companies }
}
::