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fbw's BibTeX entry:  

Global marketing management : changes, challenges and new strategies

2005.
Authors: {Kiefer} Lee and {Steve} Carter
URL: http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+484717049&sourceid=fbw_bibsonomy
Description: imported
Tags: imported
| URL | BibTeX  
@book{lee2005,
title = {Global marketing management : changes, challenges and new strategies},
address = {Oxford Univ. Press},
annote = {XIV, 582 S},
author = {{Kiefer} Lee and {Steve} Carter},
howpublished = {Oxford [u.a.]},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+484717049&sourceid=fbw_bibsonomy},
year = {2005},
description = {imported},
isbn = {0-19-926752-9},
keywords = {imported }
}