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Quellen für Neuproduktideen

Handbuch Technologie- und Innovationsmanagement: Strategie, Umsetzung, Controlling, : 265-284, 2005.
Authors: Cornelius Herstatt and Christian Lüthje
Editors: Sönke Albers and Oliver Gassmann
Tags: diss
| BibTeX  
@incollection{Herstatt.2005,
title = {Quellen für Neuproduktideen},
author = {Cornelius Herstatt and Christian Lüthje},
booktitle = {Handbuch Technologie- und Innovationsmanagement: Strategie, Umsetzung, Controlling},
editor = {Sönke Albers and Oliver Gassmann},
pages = {265-284},
publisher = {Gabler},
year = {2005},
isbn = {3409126716},
keywords = {diss }
}