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dblp's BibTeX entry:  

Algorithmic Methods for Sponsored Search Advertising

CoRR, abs/0805.17592008.
Authors: Jon Feldman and S. Muthukrishnan
URL: http://dblp.uni-trier.de/db/journals/corr/corr0805.html#abs-0805-1759
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@article{journals/corr/abs-0805-1759,
title = {Algorithmic Methods for Sponsored Search Advertising},
author = {Jon Feldman and S. Muthukrishnan},
journal = {CoRR},
note = {informal publication},
url = {http://dblp.uni-trier.de/db/journals/corr/corr0805.html#abs-0805-1759},
volume = {abs/0805.1759},
year = {2008},
description = {dblp},
ee = {http://arxiv.org/abs/0805.1759}, date = {2008-06-01},
keywords = {dblp }
}