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Disruptive Innovation: In Need of Better Theory

Journal of Product Innovation Management, 23(1): 19-25, 2006.
Authors: Constantinos Markides
Tags: BUSINESS ability behaviorNEW enterprisesCONSUMER in innovationsCREATIVE productsTECHNOLOGICAL technologies technologyDISRUPTIVE
Abstract: The article summarizes what the academic literature has to say about two specific types of disruptive innovations, business model innovations and radical product innovations. In a recent survey of the literature, researchers examined the theory behind disruptive technological innovation and identified a number of issues that require further and deeper exploration. One type of innovation that tends to be disruptive to established competitors is business-model innovation. Business-model innovation is the discovery of a fundamentally different business model in an existing business. A second type of innovation that tends to be disruptive to the established competitors is radical innovation, which creates new-to-the-world products. Radical innovations are disruptive to consumers because they introduce products and value propositions that disturb prevailing consumer habits and behaviors in a major way. In its original formulation, researcher Christensen, Clayton M. focused primarily on technological innovation and explored how new technologies came to surpass seemingly superior technologies in a market. The article summarizes what the academic literature has to say about two specific types of disruptive innovations, business model innovations and radical product innovations. In a recent survey of the literature, researchers examined the theory behind disruptive technological innovation and identified a number of issues that require further and deeper exploration. One type of innovation that tends to be disruptive to established competitors is business-model innovation. Business-model innovation is the discovery of a fundamentally different business model in an existing business. A second type of innovation that tends to be disruptive to the established competitors is radical innovation, which creates new-to-the-world products. Radical innovations are disruptive to consumers because they introduce products and value propositions that disturb prevailing consumer habits and behaviors in a major way. In its original formulation, researcher Christensen, Clayton M. focused primarily on technological innovation and explored how new technologies came to surpass seemingly superior technologies in a market.
| BibTeX  
@article{Markides.2006,
title = {Disruptive Innovation: In Need of Better Theory},
author = {Constantinos Markides},
journal = {Journal of Product Innovation Management},
number = {1},
pages = {19-25},
volume = {23},
year = {2006},
abstract = {The article summarizes what the academic literature has to say about two specific types of disruptive innovations, business model innovations and radical product innovations. In a recent survey of the literature, researchers examined the theory behind disruptive technological innovation and identified a number of issues that require further and deeper exploration. One type of innovation that tends to be disruptive to established competitors is business-model innovation. Business-model innovation is the discovery of a fundamentally different business model in an existing business. A second type of innovation that tends to be disruptive to the established competitors is radical innovation, which creates new-to-the-world products. Radical innovations are disruptive to consumers because they introduce products and value propositions that disturb prevailing consumer habits and behaviors in a major way. In its original formulation, researcher Christensen, Clayton M. focused primarily on technological innovation and explored how new technologies came to surpass seemingly superior technologies in a market. The article summarizes what the academic literature has to say about two specific types of disruptive innovations, business model innovations and radical product innovations. In a recent survey of the literature, researchers examined the theory behind disruptive technological innovation and identified a number of issues that require further and deeper exploration. One type of innovation that tends to be disruptive to established competitors is business-model innovation. Business-model innovation is the discovery of a fundamentally different business model in an existing business. A second type of innovation that tends to be disruptive to the established competitors is radical innovation, which creates new-to-the-world products. Radical innovations are disruptive to consumers because they introduce products and value propositions that disturb prevailing consumer habits and behaviors in a major way. In its original formulation, researcher Christensen, Clayton M. focused primarily on technological innovation and explored how new technologies came to surpass seemingly superior technologies in a market.},
issn = {0737-6782},
keywords = {BUSINESS ability behaviorNEW enterprisesCONSUMER in innovationsCREATIVE productsTECHNOLOGICAL technologies technologyDISRUPTIVE }
}