@sofiagruiz92

Internationalization and translatability

, , and . Conference of the Association for Machine Translation in the Americas, (1994)

Abstract

Marketing to a global clientele requires adaptation to the clientele's locale. Adaptation can be built into the production process or it can be achieved through more costly and time-consuming retrofitting. Local standards, cultural aspects and the meaning of symbols and icons have to be observed and incorporated; in other words, production for a global marketplace should be done with translation in mind. Translation considerations vary depending on the translation means to be employed.

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