D. Kumhyr, C. Merrill, and K. Spalink. Conference of the Association for Machine Translation in the Americas, (1994)
Abstract
Marketing to a global clientele requires adaptation to the clientele's locale. Adaptation can be built into the production process or it can be achieved through more costly and time-consuming retrofitting. Local standards, cultural aspects and the meaning of symbols and icons have to be observed and incorporated; in other words, production for a global marketplace should be done with translation in mind. Translation considerations vary depending on the translation means to be employed.
%0 Journal Article
%1 Kumhyr1994
%A Kumhyr, David
%A Merrill, Carla
%A Spalink, Karin
%D 1994
%J Conference of the Association for Machine Translation in the Americas
%K Globalizaci{\'{o}}n,Traductibilidad
%T Internationalization and translatability
%U http://www.mt-archive.info/AMTA-1994-Kumhyr.pdf
%V 1
%X Marketing to a global clientele requires adaptation to the clientele's locale. Adaptation can be built into the production process or it can be achieved through more costly and time-consuming retrofitting. Local standards, cultural aspects and the meaning of symbols and icons have to be observed and incorporated; in other words, production for a global marketplace should be done with translation in mind. Translation considerations vary depending on the translation means to be employed.
%Z Language: eng
@article{Kumhyr1994,
abstract = {Marketing to a global clientele requires adaptation to the clientele's locale. Adaptation can be built into the production process or it can be achieved through more costly and time-consuming retrofitting. Local standards, cultural aspects and the meaning of symbols and icons have to be observed and incorporated; in other words, production for a global marketplace should be done with translation in mind. Translation considerations vary depending on the translation means to be employed.},
added-at = {2015-12-01T11:35:13.000+0100},
annote = {Language: eng},
author = {Kumhyr, David and Merrill, Carla and Spalink, Karin},
biburl = {https://www.bibsonomy.org/bibtex/2a20c85904e593abdd2963632459dfbf0/sofiagruiz92},
interhash = {990afbb282c0e17571d228aefef793cd},
intrahash = {a20c85904e593abdd2963632459dfbf0},
journal = {Conference of the Association for Machine Translation in the Americas},
keywords = {Globalizaci{\'{o}}n,Traductibilidad},
timestamp = {2015-12-01T11:35:13.000+0100},
title = {{Internationalization and translatability}},
url = {http://www.mt-archive.info/AMTA-1994-Kumhyr.pdf},
volume = 1,
year = 1994
}