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Why we tag: motivations for annotation in mobile and online media

by: Morgan Ames, and Mor Naaman

In: CHI '07: Proceedings of the SIGCHI conference on Human factors in computing systems New York, NY, USA: ACM (2007) , p. 971--980.

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URL:	http://dx.doi.org/10.1145/1240624.1240772
DOI:	10.1145/1240624.1240772

Why do people tag? Users have mostly avoided annotating media such as photos -- both in desktop and mobile environments -- despite the many potential uses for annotations, including recall and retrieval. We investigate the incentives for annotation in Flickr, a popular web-based photo-sharing system, and ZoneTag, a cameraphone photo capture and annotation tool that uploads images to Flickr. In Flickr, annotation as textual tags serves both personal and social purposes, increasing incentives for tagging and resulting in a relatively high number of annotations. ZoneTag, in turn, makes it easier to tag cameraphone photos that are uploaded to Flickr by allowing annotation and suggesting relevant tags immediately after capture.

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djsaab's CiteULike library 20091211

BibTeX record

@inproceedings{citeulike:1279898,
  abstract = {Why do people tag? Users have mostly avoided annotating media such as photos -- both in desktop and mobile environments -- despite the many potential uses for annotations, including recall and retrieval. We investigate the incentives for annotation in Flickr, a popular web-based photo-sharing system, and ZoneTag, a cameraphone photo capture and annotation tool that uploads images to Flickr. In Flickr, annotation (as textual tags) serves both personal and social purposes, increasing incentives for tagging and resulting in a relatively high number of annotations. ZoneTag, in turn, makes it easier to tag cameraphone photos that are uploaded to Flickr by allowing annotation and suggesting relevant tags immediately after capture.},
  added-at = {2009-12-11T23:34:46.000+0100},
  address = {New York, NY, USA},
  author = {Ames, Morgan and Naaman, Mor},
  biburl = {http://www.bibsonomy.org/bibtex/2a65cefd93890f99f0119da73ba18d392/djsaab},
  booktitle = {CHI '07: Proceedings of the SIGCHI conference on Human factors in computing systems},
  citeulike-article-id = {1279898},
  citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1240624.1240772},
  citeulike-linkout-1 = {http://dx.doi.org/10.1145/1240624.1240772},
  description = {djsaab's CiteULike library 20091211},
  doi = {10.1145/1240624.1240772},
  interhash = {bd24c17d66d2b904b3fc9444c2b64b44},
  intrahash = {a65cefd93890f99f0119da73ba18d392},
  isbn = {978-1-59593-593-9},
  keywords = {mobile\_environments, motivations, tagging, tagging\_systems},
  location = {San Jose, California, USA},
  pages = {971--980},
  posted-at = {2009-10-14 21:49:21},
  priority = {2},
  publisher = {ACM},
  timestamp = {2009-12-11T23:34:46.000+0100},
  title = {Why we tag: motivations for annotation in mobile and online media},
  url = {http://dx.doi.org/10.1145/1240624.1240772},
  year = 2007
}

Endnote record

%0 Conference Paper
%1 citeulike:1279898
%A Ames, Morgan
%A Naaman, Mor
%B CHI '07: Proceedings of the SIGCHI conference on Human factors in computing systems
%@ 978-1-59593-593-9
%C New York, NY, USA
%D 2007
%I ACM
%K 
%P 971--980
%T Why we tag: motivations for annotation in mobile and online media
%R 10.1145/1240624.1240772
%U http://dx.doi.org/10.1145/1240624.1240772
%X Why do people tag? Users have mostly avoided annotating media such as photos -- both in desktop and mobile environments -- despite the many potential uses for annotations, including recall and retrieval. We investigate the incentives for annotation in Flickr, a popular web-based photo-sharing system, and ZoneTag, a cameraphone photo capture and annotation tool that uploads images to Flickr. In Flickr, annotation (as textual tags) serves both personal and social purposes, increasing incentives for tagging and resulting in a relatively high number of annotations. ZoneTag, in turn, makes it easier to tag cameraphone photos that are uploaded to Flickr by allowing annotation and suggesting relevant tags immediately after capture.