@article{Schrage.2004,
title = {Disruptive Incrementalism},
author = {Michael Schrage},
journal = {Technology Review},
number = {2},
pages = {20-20},
volume = {107},
year = {2004},
abstract = {Explores the concept of disruptive incremental innovation in a business.Effects of incremental innovations on business; Study on disruptive incrementalism in the case of Apple Computer's iMac computers; Effect of the plastic repackaging done by Apple to an existing product on the company's sales and share price; Response of the competitors and customers of Apple to the introduction of the iMAC which came in different colors; Incremental innovation in transparent vacuum cleaners introduced by James Dyson in 1993.},
keywords = {(Computer)APPLE Computer Inc.DYSON, James PRODUCT cleanersIMAC computerVACUUM designAPPLE innovationsPRODUCT managementTECHNOLOGICAL }
}
::