| Authors: |
Joseph E. McCann
|
| Tags: |
&
COMMERCIAL
States
industry
innovationsINTERNATIONAL
marketsUNITED
productsCOMPETITIONFOOD
tradeTECHNOLOGICAL
|
| Abstract: |
There can be no more formidable challenge for a young company than to learn how to compete in the emerging global technology marketplace. When that company must also run the FDA regulatory gauntlet, falter, and then come back to win big, there is the basis for a good story. When a bench chemist accidentally licked his finger almost twenty years ago in a G.D. Searle lab, there was little reason to suspect that the product which would finally come to market would become one of the most profitable and widely-used food products in U.S. history. This article is not meant to lift the veil on the story behind this product, but to help other U.S. companies learn how to compete on what I call the new playing field for corporate innovation. The commercialization of aspartame, or NutraSweet as it is known, is a story filled with lessons for young technology-intensive companies facing this challenge. ABSTRACT FROM AUTHOR Copyright of Academy of Management Executive is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
There can be no more formidable challenge for a young company than to learn how to compete in the emerging global technology marketplace. When that company must also run the FDA regulatory gauntlet, falter, and then come back to win big, there is the basis for a good story. When a bench chemist accidentally licked his finger almost twenty years ago in a G.D. Searle lab, there was little reason to suspect that the product which would finally come to market would become one of the most profitable and widely-used food products in U.S. history. This article is not meant to lift the veil on the story behind this product, but to help other U.S. companies learn how to compete on what I call the new playing field for corporate innovation. The commercialization of aspartame, or NutraSweet as it is known, is a story filled with lessons for young technology-intensive companies facing this challenge. ABSTRACT FROM AUTHOR Copyright of Academy of Management Executive is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts) |
@article{McCann.1991,
title = {Design Principles for an Innovating Company},
author = {Joseph E. McCann},
journal = {Academy of Management Executive},
number = {2},
pages = {76-93},
volume = {5},
year = {1991},
abstract = {There can be no more formidable challenge for a young company than to learn how to compete in the emerging global technology marketplace. When that company must also run the FDA regulatory gauntlet, falter, and then come back to win big, there is the basis for a good story. When a bench chemist accidentally licked his finger almost twenty years ago in a G.D. Searle lab, there was little reason to suspect that the product which would finally come to market would become one of the most profitable and widely-used food products in U.S. history. This article is not meant to lift the veil on the story behind this product, but to help other U.S. companies learn how to compete on what I call the new playing field for corporate innovation. The commercialization of aspartame, or NutraSweet as it is known, is a story filled with lessons for young technology-intensive companies facing this challenge. ABSTRACT FROM AUTHOR Copyright of Academy of Management Executive is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
There can be no more formidable challenge for a young company than to learn how to compete in the emerging global technology marketplace. When that company must also run the FDA regulatory gauntlet, falter, and then come back to win big, there is the basis for a good story. When a bench chemist accidentally licked his finger almost twenty years ago in a G.D. Searle lab, there was little reason to suspect that the product which would finally come to market would become one of the most profitable and widely-used food products in U.S. history. This article is not meant to lift the veil on the story behind this product, but to help other U.S. companies learn how to compete on what I call the new playing field for corporate innovation. The commercialization of aspartame, or NutraSweet as it is known, is a story filled with lessons for young technology-intensive companies facing this challenge. ABSTRACT FROM AUTHOR Copyright of Academy of Management Executive is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)},
keywords = {& COMMERCIAL States industry innovationsINTERNATIONAL marketsUNITED productsCOMPETITIONFOOD tradeTECHNOLOGICAL }
}
::