@inproceedings{conf/sigir/Ribeiro-NetoCGM05,
title = {Impedance coupling in content-targeted advertising.},
author = {Berthier A. Ribeiro-Neto and Marco Cristo and Paulo Braz Golgher and Edleno Silva de Moura},
booktitle = {SIGIR},
crossref = {conf/sigir/2005},
editor = {Ricardo A. Baeza-Yates and Nivio Ziviani and Gary Marchionini and Alistair Moffat and John Tait},
pages = {496-503},
publisher = {ACM},
url = {http://dblp.uni-trier.de/db/conf/sigir/sigir2005.html#Ribeiro-NetoCGM05},
year = {2005},
description = {dblp},
ee = {http://doi.acm.org/10.1145/1076034.1076119}, isbn = {1-59593-034-5}, date = {2006-02-10},
keywords = {dblp }
}