International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA (Communicating Internationally: Studying Public Relations in Great Britain and the USA - in German language only)
Kommunkations Manager, (2005)HOLGER SIEVERT
komm.passion GmbH; Zeppelin University (ZU); Technische Universitat Munchen (TUM); Bertelsmann Foundation; European Journalism Observatory (EJO); University of Cambridge; Institute for Media and Communication Management (MCM); Fachhochschule des Mittelstandes (FHM); Hochschule der Medien (HDM); Institut fur Kommunikationswissenschaft (IfK)
THOMAS LÜDEKE.Abstract
Globalisation places increased demands on PR professionals. But in the age of internationalisation, they have lagged behind experts in other areas when it comes to international expertise. The future generation, however, now has the chance to focus on international PR from the very start of their studies. In the UK and USA, many communication and PR courses have an international flavour, and increasing numbers of students choose to spend time abroad in the course of their studies.